Why Completed Funding Applications Matter
In business lending, deals are not closed on conversations — they are closed on completed applications.
For most brokers, each completed funding application represents a potential commission opportunity, often ranging between $2,000 and $5,000, depending on deal size and structure.
Industry experience shows that funding typically occurs after multiple submissions. On average, brokers may close one deal for every three completed applications, though results vary based on lead quality, underwriting criteria, and follow-up.
This is why FundFlow focuses on one thing: "Turning funding leads into complete, lender-ready applications."
By automating follow-ups and application intake, FundFlow helps brokers increase the number of completed submissions — creating more opportunities to close deals without increasing manual workload.

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